Caravan Social Club: Meet the Duo Behind the Brand

Claudine has over 20 years of PR experience working with top Fortune 500 companies to some of the top non-profit organizations including W Hotels, IHG, J&J, Pfizer, The Humane Society and others. In the last ten years, she has consulted with some of the largest hospitality groups on amenity programs, uniforms, events, collaborations and social media. Claudine has produced over 50 fashion shows with globally recognized celebrities and brands & created one of the first mobile stores in a RV. She has been featured in Inc, Entrepreneur, PR week, Ad Week, WWD, New York Times for her experiential programming work. The studio works with over 300 creatives a year producing content with magazines, virtual photo shoots & programs and her influencer marketing campaigns have appeared on Entrepreneur. Her motto is Talent Helping Talent. She believes there is a way for brands to have a circular approach by storytelling, supporting creative talent & cultural programs all in one event. She also teaches a class at FIT and is a mom to Tatum & two rescue dogs and over two dozens of plants & avid gardener.

Janine Just, or JJ as she prefers, connects audiences to a brand’s story through one-of-a-kind experiences. Experiential event expert, super connector and storyteller, JJ has experience with brands in every tier bringing a broad scope of expertise to her clients. Honing in on a brand’s message to bring bold storytelling techniques to experiential marketing, JJ has worked with major brands and organizations including Citigroup, Keds, SONY, NARS, KIND Snacks, Columbia Sportswear, Coca-Cola, Douglas Elliman, Martino Cartier, Wigs & Wishes, Deep Eddy Vodka, Harmless Harvest, Will Lane Athletics, KD New York, and LAHIVE to name a few. She creates experiences that allow brands to connect with their core audience. She utilizes traditional PR and maximizes social media for campaigns that allow a brand to reach further. When she’s not working, JJ can be found learning how to play paddle and pop tennis to fit in among her new Minneapolis friends as she just moved from the Big Apple to the “Miniapple.” She loves family time with her husband, Hadley, and pup, Roxy, but misses the days of impromptu karaoke nights.

4 thoughts on “Caravan Social Club: Meet the Duo Behind the Brand

  1. I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one today.

  2. Hi

    I am a pet lover from Guelph Canada.

    Below is a link to a music video we put together to raise awareness about pet adoption/pet rescue. This has been a cause close to my heart since I was a young child as I adopted my first cat at five years old named BUTTONS! (And my first dog at 8!)

    I am looking to share this video with as many people as possible.

    Here is the tweet we put out.

    ‪New vid THE FACE! Thx @julie_crewson 4 your work #adoptapet #petadoption #petrescue #myrescuestory‬# nationalpuppyday

    I would really appreciate a retweet or sharing the video with as many people as possible to continue to raise awareness about pet adoption/rescue.

    Thank you

    Leonard Shea

  3. “Sydney, Australia: April, 2019

    Acclaimed boutique designer shoe brand, ASHLEY LIM, has created a brand new way of accessing made to measure (MTM) artisan shoes with the launch of its latest collection: WORKING GIRL 2019.

    A first for bespoke shoe design, this collection will only be available through the crowdfunding platform, Indiegogo, making clever use of the Internet and technology to provide affordable MTM fashion.

    Ashley Lim, the creator of the self-named luxury shoe brand, is used to disrupting the norm. For a start, she’s a trained architect who has turned her aesthetic principles and design skills to fashion. With the launch of WORKING GIRL 2019, she’s now challenging the traditional shoe business model.

    ‘By making this collection only available through Indiegogo, we can invest more in the quality and design of the shoes, and less on the traditional supply chain costs, including excess inventory and advertising,’ says Lim.

    ‘Since we started, we have always been about making beautiful, stylish shoes that are also comfortable and ergonomically sound. We’ve now been able to reduce the price and make them affordable – up to 40% less than my last range. Women can have it all!’

    Unlike other Internet stores which simply cut costs by removing the ‘bricks and mortar’ – and thereby removing the personal shopping experience – Lim’s online innovation allows women to invest in shoes, customisable to exact sizing (for each foot) by offering a made-to-measure (MTM) facility. Your next pair of ASHLEY LIM shoes don’t exist in a warehouse waiting for purchase: they are made exclusively for you when you order. Likewise, there’s no disappointment in going online to find a store doesn’t have your size. This way, you never miss out.

    The other benefit is there are no remaindered shoes, which then need to be heavily discounted, and this financial advantage is passed on to the customer at the start of the season. It’s also an environmental win: no waste because every shoe crafted is intended for a wardrobe.

    ‘This may also be a first for a crowdfunding campaign,’ says Lim. ‘Crowdfunding is about producing generic items which anyone can use. It could be a book, a music album, a suitcase or an appliance. Even if the item is available in different sizing, there isn’t the option to make to measure. I’m thrilled that we are exploring the advantages of these modern technologies to support a small, traditional, handmade craft that is often inaccessible.’

    All shoes are handmade from premium Italian leather by craftsmen with over 30 years of experience at a family-run footwear design workshop in Lim’s native city, Seoul, South Korea.

    Ever since its first collection in 2014, ASHLEY LIM has been garnering praise from the fashion world in magazines such as Vogue, Elle and Marie Claire. In 2018, Lim was recognised by Habitus Magazine as one of the ‘Top Asian Fashion Designers To Note’. Famous devotees of the brand include Lucy Turnbull, Kate Mulvany and Kelly Rowland.

    Furthermore, ASHLEY LIM shoes have been designed with advice from Dr. Kylie McCulloch, president of the NSW Podiatry Association, Australia, which ensures they are not only good-looking but also supportive of your lifestyle.

    See the Indiegogo campaign here:

    To discover how ASHLEY LIM shoes are handmade, see video here Website: For further information & hi res images, please contact

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